This assignment helped me better understand the crossover of topics in intercollegiate athletics. When reading the directions, I first thought only of the facilities portion. What could I do to enhance my chosen facility? I came up with multiple ideas and was ready to place them on my paper. I then came upon the realization that I would also need to create an event as a way to market the updated facilities. This is where the crossover between facilities and marketing became apparent.
In every field in intercollegiate athletics there is crossover. A coach also does marketing; someone in academic assistance often times plays coach to help students develop. This is why developing intercollegiate athletic leaders who are well-rounded individuals is so important. The best way to get the facilities enhancement project completed is to have both facilities minded individuals, and marketing experts on the same team. Intercollegiate athletics is about teamwork right? It’s about teamwork on the field, teamwork in the offices and teamwork throughout the department. It takes many individuals different skills and talents to make something successful. Intercollegiate athletics is about being good in multiple roles, and working as a team.
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